Poster Presentation Clinical Oncology Society of Australia Annual Scientific Meeting 2017

From Clinical Trial to Open Access: the evolution and implementation of Finding My Way into a community cancer resource. (#377)

Lisa Beatty 1 2 3 , Emma Kemp 2 3 , Bogda Koczwara 1 2 3
  1. Medical Oncology, Flinders Medical Centre, Adelaide, SA, Australia
  2. Flinders University, Adelaide, SA, Australia
  3. Flinders Centre for Innovation in Cancer, Adelaide, Australia

Aims:

To summarise uptake and usage of the clinical-trial developed, now open access psychosocial resource, Finding My Way; and review the enablers and barriers to date.

Methods:

Methods for dissemination included: (i) media/social media releases (ii) public lectures; (iii) linking the website to other cancer organisations; and (iv) partnering with non-government organisations to promote/integrate the program within their services. Google AnalyticsTM was used to derive broad website metrics (number of visitors, referral sources, devices used, most accessed pages), while the web-program captured number of fully enrolled users and their adherence metrics (number of modules completed).

Results:

Between the launch of 21st February 2017 and 31st July 2017, the website had 846 visitors, of which 52.7% were new and 47.3% returning. Visitors went to the website directly (36.7%), were referred from other websites (32.4%), a web search (26.9%), or from social media (3.9%). They logged in for 1572 sessions, viewing 8325 pages (an average of 3.79 pages per visit for first-time visitors and 6.98 pages for returning visitors), with an average session duration of 6:39 minutes.The most visited pages were the website home page (21.26%), the registration page (10.69%), and the user’s landing page (9.66%). Desktop was the most frequently used platform for using the program (76.02%), followed by mobile (17.49%) and tablet (6.49%).  

This website traffic resulted in 52 fully enrolled program users, with ongoing program usage ranging from 0 (n=14) to full completion of 6 modules (n=1). Challenges that have arisen to date include spam registrations, maintaining presence, and user-engagement/retention. Enablers of implementation include media/social media releases and partnering with organisations that have higher visibility.

Conclusions:

While the number of enrolled users is comparable to the clinical trial, usage/retention is lower. While consistent with other open access web-programs, strategies for user-retention need to be explored.